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Instagram & TikTok research for barbers

You film it.
You post it.
Nothing happens.

Overspill shows you which posts are actually working for the barbers you take inspiration from, and exactly how they were made - so you can film the same thing in your own way.

Show me what works

Start from 30p a day.

Sound familiar

You are trying to grow, but you have no idea what is actually working.

So you copy whatever looks popular, film it, and hope. Most of the time it does nothing, and you never find out why.

See the posts performing best for any barber, on Instagram and on TikTok.

Everything they post comes in, ranked by how far it beat what they normally get. Not the biggest numbers - the ones that actually worked.

InstagramTikTok— tracked side by side

25x

No caption

@aleximichael1.1M views

Instagram

17x

I gave this 7 year old a FREE haircut 🥹💈 His answers might surprise you 👀 #barber #haircut #motivation #barbershop #fyp

@vicblends12M views

TikTok

23x

4 years ago this was happening. Old but gold 🔥

@andreaamighetti_1.5M views

Instagram

2,135 posts scored and counting

Then it shows you exactly why it worked.

The hook, the audio, the script. Every winning post broken down so you can rebuild it in your own way, with your own style, in your own voice. Growing stops being guesswork and becomes a pattern you follow.

All of it for 56p a day.

Start finding winners

And whether any of it is actually working.

Your own reels, tracked week by week, so you can see the needle move instead of guessing. Post, check, adjust - and keep doing more of whatever is pulling.

Is @andreaamighetti_ rising or sliding?

62Ktypical reel, 5 Oct↑ 45% against earlier in the range

275K

13 Jul13 weeks · 57 reels5 Oct

And the same for every barber you model. If the person you have been copying for six months is on the way down, you want to know before you spend another six copying them.

You stop guessing what works, and you stop guessing who to learn it from.

See who is actually growing

Pro is about half a haircut a month

Pick your tier and watch your account grow.

Starter

Just getting going

£8.99/month

36p per post broken down

5 barbers tracked
25 posts broken down a month
Your current numbers
Scores, filters and search

Choose Starter

37% cheaper per breakdown

Pro

Posting every week

£16.99/month

23p per post broken down · 37% less than Starter

15 barbers tracked
75 posts broken down a month
Your growth tracked over time
Saved folders and hooks

Start 3 days free

Studio

Shop owners and educators

£29.99/month

21p per post broken down · 40% less than Starter

25 barbers tracked
140 posts broken down a month
Your growth tracked over time
Remix: winning reels rewritten in your words

Choose Studio

One extra client in the chair and it has paid for itself twice over.

3 days free on Pro. Cancel in two taps and you pay nothing.

A few things worth knowing

Do I have to connect my Instagram or TikTok?: No. Overspill never asks for your login on either platform, never posts anything, and cannot touch your account.
Will it work for what I cut?: The barbers you follow are your choice. Add the ones whose work you would be happy to put out yourself, and you only ever see their stuff.
Is this just going to tell me to post more?: No. It tells you what to post. Every post comes with the hook, the structure and the script already taken apart, so you film one good one instead of five hopeful ones.
What happens after the free trial?: 3 days free, then £16.99 a month including VAT. Cancel in two taps before the 3 days are up and you are charged nothing.

Stop guessing. Start repeating what already works.